Why Eating Well During Pregnancy Is Important For Your Baby

Congratulations, you are pregnant! The nine months of pregnancy is an exciting time, not just for you but for your growing baby! Think of all the incredible changes that happen in such a short period. Your baby starts as a single cell and rapidly grows, developing vital organs, a beating heart, and all five senses.


To support your baby’s healthiest development, your diet plays a crucial role. Through the food you eat, your baby receives essential vitamins, minerals, protein, and fluids needed for optimal growth. The best thing you can do during pregnancy is to nourish yourself with wholesome, nutrient-dense foods. Let's explore how proper nutrition benefits your baby.



Supporting Organ Development


Your baby has a limited time to develop vital organs such as the heart, liver, lungs, and kidneys. A diet lacking in vitamin D or calcium can interfere with bone and tooth growth, while inadequate protein intake may impact organ development. Eating a well-balanced diet ensures that your baby has the building blocks needed for strong, healthy growth.



Influencing Your Baby’s Future Eating Habits


Research suggests that what you eat during pregnancy can shape your baby’s taste preferences. The flavors of the foods you consume pass into the amniotic fluid, exposing your baby to different tastes even before birth. A diet rich in vegetables and fruits may help your baby develop a preference for these foods when they start solids.



Impacting Your Baby’s Personality and Sleep Patterns


It may be surprising to learn that your diet can influence your baby’s temperament. Studies show that babies born to undernourished mothers tend to be drowsier and smile less than those whose mothers had a well-balanced diet. Additionally, mothers who consume adequate omega-3 fatty acids, particularly in the third trimester, tend to have babies with healthier sleep patterns.



Boosting Brain Development


Your baby’s brain experiences its most significant growth during the third trimester. Protein, healthy fats, and omega-3 fatty acids are critical during this time to support cognitive function and neural development. Prioritizing nutrient-rich foods can help give your baby the best possible start in life.



The Risks of Excessive Sugar and Unhealthy Fats


Consuming too much sugar and unhealthy fats during pregnancy can contribute to excessive weight gain and increase the risk of health concerns, such as gestational diabetes.


While weight gain is a normal part of pregnancy, being overweight can pose health risks. 


Excessive weight gain can increase the likelihood of high blood pressure and preeclampsia, a potentially dangerous condition for both mother and baby. Babies born to overweight mothers are at a higher risk of metabolic issues, childhood obesity, and insulin resistance.


Maintaining a balanced diet that limits or avoids junk food and drinks, and includes whole foods, fiber, lean proteins, and healthy fats, can help manage weight gain and promote a healthier pregnancy for both you and your baby.


Click here to learn what to eat in pregnancy. 



The Easiest Way to Get the Nutrition You Need


There has never been a more important time to eat healthily than during pregnancy. But with nausea, food aversions, and busy schedules, getting the right balance of nutrients can be challenging. 


That’s where the In Shape Mummy Pregnancy Superfood Health Shake can help! Specially designed for pregnant women, it provides a complete blend of plant-based protein, wholefood vitamins, and superfoods to support your healthy pregnancy —without any added sugar or artificial nasties.The delicious vanilla and chocolate brownie flavours make it easy to satisfy sweet cravings in a healhy way and manage weight.


Fuel your body and nourish your growing baby with In Shape Mummy Pregnancy Superfood Health Shake —the ultimate nutrition solution for mums-to-be!

Feel Your Best & Support Your Health Pregnancy with a Pregnancy Superfood Health Shake

Many Pregnant Women don't have the time or energy to cook the health food they need every day.


Great news! Now you can Support Your Healthy Pregnancy & Feel Your Best with our Quick, Easy, & Delicious In Shape Mummy Pregnancy Superfood Health Shake.


  • Get Essential Nutrients you need for pregnancy in a quick & easy way

  •  Nourish Your Body  with organic brown rice & pea protein, wholefood vitamins & superfoods

  • Feel More Energised with a quick, nutrient-packed boost

  • Calm & Comfort Your Tummy with our Pregnancy Morning Wellness & Digestive Blend of organic ginger, chia & psyllium husk

  • Satisfy Cravings in a Healthy Way with delicious Vanilla & Chocolate Brownie flavours

  • Maintain a Healthy Weight for a smoother pregnancy & delivery, with protein & balanced nutrition to keep you full & nourished

  • Feel Your Best with healthy & natural plant-based ingredients. NO Artificial Nasties, NO Soy, NO Dairy, & NO Gluten. 100% Pregnancy & Vegan-Friendly. Proudly made in Australia


Enjoy as the Quickest & Easiest Healthy snack.


In Shape Mummy Health Shake

⭐⭐⭐⭐⭐ "Not only do these In Shape Mummy Pregnancy Shakes taste amazing - they have increased my energy levels too! As someone who was suffering from morning sickness, these shakes are the pick me up I needed. They have been an amazing way to get nutrients for myself and my bub! " - Kayla⁠

⭐⭐⭐⭐⭐ "The In Shape Mummy Pregnancy Shake  is an absolute game changer! It's the perfect way to curb sugar cravings and have something healthy for my growing baby! It's so quick and easy to make and it tastes so delicious too. Highly recommended for pregnant mums." - Emma 

⭐⭐⭐⭐⭐ "My new favourite protein powder - In Shape Mummy! Perfect snack for pregnant girls. Yum! 🙌🏻🥰. - Aggie

⭐⭐⭐⭐⭐ "The In Shape Mummy Pregnancy Superfood Health Shake has been a game changer! With my busy life, I don’t always have time to prepare healthy food, so this quick and easy shake has been amazing for getting the nutrients I need during pregnancy. It keeps me feeling full, energised, and has even helped ease my morning sickness. Plus, the Chocolate Brownie flavour is delicious and is great for sweet cravings! I feel so good knowing I’m nourishing my baby while also taking care of myself."